Mercedes-Benz announced a new strategy in early May that would focus on low-volume but high-margin vehicles offered by the automaker through its AMG and Maybach sub-brands.
The strategy will also include the launch of a new Mithos series that offers a highly bespoke limited edition. For loyal customers and collectors like the rival Icona series from Ferrari, these will probably be offered by invitation only.
At the time of the announcement, Mercedes has confirmed plans for the Maybach version of the latest SL convertible sports car. Gordon Wagner, head of Mercedes Design, posted a teaser photo on his Instagram page of a preview of the upcoming Mebach SL, which we’ll probably see unveiled later this year. The teaser features a Maybach-style pinstripe grille and a hood dotted with the Maybach logo.
Teaser for Mercedes-Benz Maybach SL concept
There was no Maybach SL before but the last S-Class convertible had a Maybach model. Currently, the Maybach line is limited to models based on S-Class sedans and GLS-Class SUVs. In the near future, there will be the SL model, and a model based on the electric EQS SUV. The Maybach EQS SUV was previewed last year with an idea.
Interestingly, Wagner posted a teaser photo of an SL Speedster on his Instagram page with a Mithos series tag. SL Speedster has not been confirmed for production, so at this stage it may be just an idea.
In addition to the Mythos series, in the future Mercedes will also launch special editions and models made with partners outside the automotive industry. The first is a special Mebach S-Class made with the late fashion designer Virgil Ablo. Mercedes also introduced the Maybach S-Class Haute Voiture concept as a forerunner of possible customization options that we will see in the near future.