New Limited-Edition MICHELIN x Bamford London B347 Pilot Sport, made from

Luxury watch that uses the actual performance tire trade in its design.

In the world of luxury watches, creative collaboration introduces new styles, materials and technologies that differ from other examples created using traditional methods of making watches. This is a story that Bamford London luxury product professionals know very well, with an ongoing partnership with global brand Michelin. The pair first launched in 2021 with the release of the Swiss-built Bamford B347 model. Bamford London x Michelin is proud to return to the watch industry with the brand new B347 pilot sport, an exclusive 133-piece limited edition series that Michelin has represented every year since its founding in 1889.

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The Michelin x Bamford B347 Pilot Sport features a 41.5mm case design made from lightweight carbon fiber, with a checkered flag bezel inside as a compliment for motorsport. The matte black dial uses bright white sub-dials to display the functions of a cam-powered chronograph. Functions include 9-hour, minute and short seconds, 60-second counter in the center, 30-minute counter at 3, date with quick setting, self-winding mechanism with ball bearings, and a stop-second device. The B347 Pilot Sport is powered by a Stelita SW510 caliber, an automatic movement with two push-buttons and a 62-hour power reserve. The black coated steel backcase features an engraving of the iconic Michelin Man and the production number of each individual watch. Due to the specialty of rubber, Michelin has created a unique colored strap made using recycled Pilot Sport 5 test tires. The strap has a real trade pattern, taken from the Pilot Sport 5: in particular, a 225/40 ZR18 (92Y) tire. Tires of this size will be used in retro BMW E36 and E46 M3 and British-made Lotus Evora, Morgan Aero 8 and many more. The new limited-edition Michelin x Bamford B347 Pilot Sport is currently available on the Bamford London website for $ 3,063. Check back in the Dupont registry for more upcoming luxury watch news and releases.

Source: Michelin

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