Isuzu Ute Australia There are a lot of crows about picking two customer satisfaction rewards.
For the second year in a row, it has won Best Car Manufacturer at the 2021 Roy Morgan Consumer Satisfaction Award, as well as being awarded the top automotive brand at the 2021 Canister Blue Customer Satisfaction Award.
Isuzu was the only autonomous brand in Australia to receive a perfect five-star score in the seven divisions of Canister Blue, and for the first time in an 11-year survey, an autonomous brand received a perfect score.
The categories of the comparative site include overall customer satisfaction, reliability, value for money, driving experience, after-sales service, points of service and car service.
It was followed by Mercedes-Benz, Mazda, Suzuki, Honda, Hyundai, Toyota, Kia, Volkswagen and Mitsubishi, all of which received four stars for customer satisfaction.
Ford, Nissan, BMW and Audi followed with three-star ratings.
Canister Blue surveyed more than 12,000 Australian adults and the results came from a group of 2,364 respondents who bought a new car from a dealership in the last three years.
Brands must receive at least 30 responses to be included
Past Canister Blue winners include Audi (2020), Mazda (2020, 2016), Mitsubishi (2019), Suzuki (2018) and BMW (2016, 2017).
At the Roy Morgan Awards, Isuzui was not the only car brand to come out on top. It won the best car maker of the year, while Subaru won the best car maker of the year.
The difference between the categories is somewhat unusual, as Subaru sold Isuzu very little last year (37,015 sales vs. 35,735), despite having a much wider range.
Liquor Chain Celebrations beat Isuzu for Roy Morgan’s Best Brand Overall this year, breaking the four-year winning streak of car brands.
Isuzu won the ‘Best of the Best’ award in 2018 and 2020, while Lexus received it in 2017 and 2019.
“We always put our customers first, and be the first brand to receive a perfect [Canstar Blue] The survey score is proof of that, “said Tedashi Yasui (pictured above), the Deputy Managing Director of Service, parts and after-sales for Isuzu Ute Australia.
“Over the past decade, the IUA has built a reputation for customer satisfaction, reliability and value for money, with customer feedback surveyed and the fact that Isuzu Ute Australia has won the 2021 Canstar Blue Customer Satisfaction Award for newcomers. The car. “
“Being selected as the only automotive brand to score five stars for reliability is a real testament to our designers and engineers who have invested over four million kilometers in sustainability testing to develop new generation Isuzu D-Max and MU-X. “
Significantly, the latest survey found that 26 percent of all respondents had changed or accessorized their issue.
Canister journalist Dean Hexer said: “Isuzu-e was on Canster Blue’s recent overall new car ratings, scoring five stars in all categories, giving a crowded inner lane among competitors in the Australian market.”