Genesis Following in the footsteps of others like Mulliner, Porsche Exclusive Manufacturer and BMW Individual, it may soon have its own customization arm.
Korea Economic Daily The report will announce a program called Korean Luxury Brands One by one Next month.
While its name sounds like a Borg drone, it is just the opposite because it is known to give Genesis buyers a chance to express their personality.
Sources said the Korean outlet will unveil baseless, limited-powered models under the Genesis brand, which will include changes to everything from powertrain and transmission to seating and interior and exterior colors.
According to Korean Car BlogOne of the One – which will first be launched in South Korea – could also make bulletproof vehicles.
It can also develop custom vehicles, individually tailored to a customer, which will actually be “one in one”.
“Hyundai is strengthening its Bespoke program to take the Genesis brand to the same level as the Bentley or Rolls-Royce,” a source said.
It has doubled in size with the 2011 1200-unit Hyundai Genesis Prada before it became a standalone brand.
Subsequently, it proposes to run a limited 50-unit of its flagship G90 sedan in 2020, called Stardust.
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2020 Genesis G90 Stardust -
The previous generation G90 got exclusive carbon metal paintwork with a sparkling pearl effect, in contrast to Vic Black paintwork, while the two-tone theme continued with the basepack seat and metallic ash wood.
Genesis is targeting 220,000 sales worldwide this year, an increase of 10 percent over last year.
While Bespoke versions of Price may not have a significant effect on volume, they can help improve profitability.
Demand for this specialty has grown significantly as a result of recent corporate scandals in the luxury car market.
Bentley said an average of three Bentley is made per day, including Bespoke requests.